SEO is overrated. It is important but FAR more important is WCO. Who Cares Optimisation WHY should I care that you are “a dentist in London” What’s the purpose of your business? What compelling value do you deliver? Once someone finds your site WHY should they contact you? Seriously. You think having your page optimised … Continue reading Why SEO is a waste of time. Do WCO first
There are 7 stages of small business success. These defined by the turnover & staffing numbers. To grow from one stage to the other you need to know what is the key area of focus to break through into the next level. STAGE 1: SOLOPRENEUR Here the person is in business by … Continue reading The 7 stages of small business success – where are you & what should you focus on?
WHY GUESS WHEN YOU CAN COUNT? Why guessing is for business losers. If the game is to discover which combination of activities yields the highest profit customer for you, then your job is to become a detective and a scientist, to crack the business growth code. The world we are fortunate to live in is … Continue reading If you’re still guessing, you’re a business loser.
I don’t believe sales & marketing can exist separately any more in small businesses. In the old economy the lead time from seeing an advert to sending in a coupon or form by post to get information, to then read about it, then contacting the business and then visiting the business to hear about … Continue reading Why I don’t believe in sales AND marketing
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Lucie & Aalok
Lucie & Aalok are husband and wife and co-founders of Click Convert Sell. When they first started to use Infusionsoft in their private dental practice in London (their marketing lab), back in 2012, they saw a constant growth in the following years. After lots of testing they refined and created a scalable and reusable system, a unique framework they now teach and plug in other businesses. They are all about delivering a premium experience and quality service through integrated solutions and the leverage of automation & outsourcing. Continue reading